Sales and service CRM for an installation company
- Requests from website and WhatsApp automatically in one list
- Inspection and cost calculation per request
- Quote as PDF straight from the system, with e-mail and WhatsApp templates
CUSTOM CRM · NETHERLANDS · ENGLISH, DUTCH AND TURKISH
Custom CRM in the Netherlands: a client system built around the way you work
A custom CRM records exactly what matters for your sales and service, without unused features and without a licence per user. Cohero builds it around your process for businesses in the Netherlands, connects WhatsApp, e-mail and your bookkeeping, and takes it live step by step, in English, Dutch or Turkish.
No obligation · First call is free · Reply within 1 business day
When is a custom CRM the right choice?
A custom CRM is the right choice as soon as a standard package forces you to work differently than you want to. Does this sound familiar? Quotes live in Excel, appointments in WhatsApp, notes in someone's head, and nobody can see which client is waiting for a reply.
Off-the-shelf CRM software solves this only halfway. You pay per user, you get hundreds of features and use ten, and the link to your real process stays manual. A custom CRM turns this around: the system adapts to your process, not the other way round.
We build that system. Client data, conversations, quotes and tasks come together on one screen. WhatsApp Business and Instagram messages arrive in the same inbox. Repetitive work is handled by automation and AI, so your team has time for clients. We work from the Netherlands in English, Dutch and Turkish.
What is included in a custom CRM by Cohero?
You do not get a package; we define the scope together. This is the base almost every client needs, and this is what we deliberately leave out of the first version.
What is included
- Client card with every contact moment, note and document in one place
- Sales pipeline with stages you define, from first contact to invoice
- WhatsApp Business and Instagram messages in one shared inbox, without sharing passwords
- Quotes created and followed up automatically from the system
- Tasks, reminders and a calendar per team member
- Integrations with your website, e-mail and bookkeeping software
- Reports you actually use: who is waiting, what is open, what came in
- Roles and permissions, so everyone sees only what they need
What is not
- Features that 'might be useful later': we build them when you need them
- Advertising management: that is handled by our sister company Cohero Media
- Recurring licence fees per user: the system belongs to you
How does a CRM project with Cohero work?
We do not 'make software'; we run a clear project. You know in advance what happens when and what it costs.
- Free first callWe listen to your business and your bottlenecks. No promises, just clarity.
- Analysis of your situationWe map your systems, data, messages and sales flow and show where time and clients are lost.
- Roadmap and quoteYou receive in writing what we build, in which order and at what price.
- Building in small stepsEvery few weeks you see a working part. You adjust before we continue.
- Go-live and supportWe launch with tests and backups, monitor the system and keep it up to date.
What determines the price of a custom CRM?
There is no fixed catalogue price, because no two businesses work the same way. What is clear in advance is which factors determine the price, and you receive a written quote before we build.
Number of processes
Sales only, or also service, planning and invoicing? Each process is a building block.
Integrations
WhatsApp Business API, bookkeeping, website or an industry package: each integration counts.
Existing data
How many records need to be cleaned and migrated from Excel or an old system?
Automation and AI
Automatic follow-up, AI screening or chatbots require extra design and testing.
Users and roles
More roles means more screens and permissions to set up.
What you do not pay: licence fees per user and surprise invoices. Every step is budgeted in advance.
What a custom CRM delivers in practice
Case study
Dutch Expat: candidate and lead process in one system
For Dutch Expat, a growing placement agency, we brought client follow-up, CV preparation, job matching, lead screening and automatic follow-up into one system. The result, as reported by the client: screens that took minutes now open in seconds, tens of thousands of records were cleaned up and revenue grew by 328 percent in one year.
"Our scattered client list is now on one screen. We see immediately who is waiting for an answer."
Mehmet Ali Özel · Managing director · Recrewters · RotterdamMore projects from practice
Sales and service CRM for an installation company
Client portal and production CRM for a media agency
- Prospecting and sales pipeline with follow-up
- Client portal where clients review and approve content
- Production kanban and shoot calendar for the team
Working with an English-speaking software partner in the Netherlands
Many international businesses in the Netherlands work with Dutch suppliers, Dutch bookkeepers and clients who prefer WhatsApp. Your CRM has to speak all of those languages. We build the system and the client-facing messages in English, Dutch and Turkish, and we talk to your accountant in Dutch if that helps. Meetings are remote by default; we visit when it adds value.
Frequently asked questions
It depends on the number of processes and integrations. Because we build in small steps, you usually work with a first part before the whole system is finished. In the first call we give a realistic estimate per step.
Not by definition. With a small team, licence fees for standard packages look cheap, but they grow with every hire. A custom CRM is built once and used without a fee per user. We calculate both options honestly in the first call.
Yes. We import your data, remove duplicates and put everything into a fixed structure. For Dutch Expat, tens of thousands of records were cleaned up this way.
Yes. Messages via WhatsApp Business and Instagram arrive in one shared inbox and are linked to the right client card automatically. Your team replies without sharing passwords.
You do. Everything is documented and transferable. You are not locked in; we earn maintenance work by doing a good job, not by locking your data.
Yes. We are based in Rotterdam and work remotely with businesses across the Netherlands, in English, Dutch and Turkish.
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CONTACT
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